重庆银行品牌形象识别管理分册.pdf

BANK OF CHONGQINGBRAND IMAGE IDENTITYSYSTEM MANUALManual CatalogueC. C.1 C.2 55C.3 / C.4 C.5 C.6 C.7 C.8 C.9 / C.10 C.11 / C.12 A. B. A.1 A.2 A.3 B.1 B.2 B.3 B.4 B.5 B.6 B.7 B.8 AB.9 B1 B2B.10 CB.11 B.12 B.13 B.14 A. B. C. AA.1Legal Business DepartmentMarketing DepartmentCorporate banking DepartmentFunds Dealing CentreRetail banking DepartmentTreasury DepartmentCustomer Service Centre5F General ManagerBusiness OperationDepartment Conference RoomAA.2VIBasicDesignSystemPRESIDENT CIS TREEApplication DesignSystemInteroductionABCD ABCD ABCD ABCDABCD ABCD ABCDPANTONE 123CC0 M25 Y100 K0 PANTONE 485CC0 M100 Y100 K0PANTONE 355CC90 M0 Y100 K0 PANTONE 2755CC100 M90 Y0 K1000168153No. 153 Zourong Road Yuzhong Distric Chongqing China TEL0 23 / 6386 2168 . 8866 7755 F ax0 23 / 6386 2169P.C 400010 http/ /www.cqcbank.comABC400010 To Attention Fax Subject Re From Date Page(s) CC 153 P.C 400010 No. 153 Zourong Road Yuzhong Distric Chongqing China.400010 TEL : 023 / 6386 2168 . 8866 7755 Fax 023 / 6386 2169 http //www.cqcbank.com153 023 / 8903 7510 023 / 8903 7552cqcbank@sina.com www.cqcbank.com 400010Banking Dept.Accountant Yu LilyMarket Development Vice General ManagerLin Kai / Dept/ Dept FILES / No / Contents/ Reference1357911131517192468101214161820153No. 153 Zourong Road Yuzhong Distric Chongqing China Tel 023 / 6386 2168 . 8866 7755 Fax 023 / 6386 2169 P.C 400010 http //www.cqcbank.com1 5 3 P .C4 0 0 0 1 0 N o . 1 5 3 Z o u ro n g R o a d Y u z h o n g D is tr ic C h o n g q in g C h in a .4 0 0 0 1 0 TE L : 0 2 3 / 6 3 8 6 2 1 6 8 . 8 8 6 6 7 7 5 5 F a x0 2 3 / 6 3 8 6 2 1 6 9 h tt p// w w w .c q c b a n k .c o mCUSTOMER ADVICE1.2.3.Account Number Serial NumberPut This Advice in Envelope Transaction AmountWithdrawalOther TansactionRejectedTransferCard RetainedPlease Contact BankTransfer toDepositstatement / Cheque Book /Withdrawal Slip RequestAcceptedDate and Time Terminal ReferenceCUSTOMER ADVICE1.2.3.Account Number Serial NumberPut This Advice in Envelope Transaction AmountWithdrawalOther TansactionRejectedTransferCard RetainedPlease Contact BankTransfer toDepositstatement / Cheque Book /Withdrawal Slip RequestAcceptedDate and Time Terminal Reference1310050201052111 3 61 72110Shang Qingsi Sub-BranchBUSSINESS HOUR365AM 8:30 12:30 PM 14:30 17:30 AM 9:00 12:30 PM 13:30 17:30AM 8:30 PM 17:30AM 9:00 PM 17:00AM 9:00 PM 17:30AM 9:00 PM 17:00Company Account2 3 Cashier 4 Cashier11567 82311023-1010 9688200258Yu Li7F 6F 5F 4F 3F 2F 1F Market Development Dept00258Yu LiCompany Account2 3 Cashier 4 Cashier910114AA.3CorelDRAW 8.0 Illsutrator 6.0/ word . .pptB1.2 Logo.cdrB.2B2.1 .cdrB2.2 .cdrB2.3 .cdrB2.4 .cdrB.4 B.4.1 A.cdrB.4.2 B1.cdrB.4.3 B2.cdrB.4.4 C.cdrB.4.5 .cdrArcobat 4.0CorelDRAWPC MACIllsutratorB1.2 Logo.aiB.2B2.1 .aiB2.2 .aiB2.3 .aiB2.4 .aiB.4 B.4.1 A.aiB.4.2 B1.aiB.4.3 B2.aiB.4.4 C.aiB.4.5 .aiINTRODUCTIONBASICDESIGN SYSTEMAPPLICATIONDESIGN SYSTEMBB.1 Remark.1 BB.2 Remark.1 ARemark.2 PP P1-P12XY0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 401 2 3 4 5 6 7 8910111213141516171819202122232425262728293031323334353637383940P1 = X24 Y24: 26P2 = X24 Y23: 29P3 = X22 Y27: 44P5 = X9 Y27: 18P6 = X13 Y21: 20P7 = X10 Y13: 15P8 = X13 Y6: 12P9 = X20 Y7: 12P10 = X31 Y11: 12P11 = X32 Y17: 16P12 = X25 Y15: 18P4 = X17 Y26: 28NoteBB.3Remark.1 A10A12A12A92A 12A 12A2.7A 2.7A 2.7A10A10A10A10A49A3A3A3A12ANoteBB.4Remark.1 Remark.2 HandelGotDligABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890%#$(){};“:HandelGotDligAA14A12.5A 12A 13.5A40.5A1.5A 1A85NoteBB.5NoteABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890% :“ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890% :“ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890% :“ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890% :“ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890% :“ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890% :“ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890% :“ArialArial BoldAvantGarde Bk BTAvantGarde BT BlackDutch801 Rm BTDutch801 Rm Bold BTArial BlackPANTONECMYK3M - Scotchcal 3M-Translucent BB.6PANTONE 123CC0 M25 Y100 K0PANTONE 485CC0 M100 Y100 K0PANTONE 355CC90 M0 Y100 K0PANTONE 2755CC100 M90 Y0 K103M - ScotchcalMarigold 3630 - 75M - TranslucentSunflower Yellow 1330-5153M - ScotchcalPoppy Red 3630 - 1433M - TranslucentLight Red 1330-5133M - ScotchcalVivid Green 3630 - 156. 3M - TranslucentMedium Green 1330-5063M - ScotchcalRoyal Blue 3630 - 87. 3M - TranslucentGrape Purple 1330-508PANTONEProcess Black CC0 M0 Y0 K100PANTONE 425CC0 M0 Y0 K75PANTONE 423CC0 M0 Y0 K50PANTONE 421CC0 M0 Y0 K25PANTONE 877C PANTONE 873C3M - ScotchcalBlack 3630- 22, 3632 - 223M - TranslucentBlack PANTONE ProcessBlack CBB.7AA / Remark.1 ARemark.2 A Remark.3 BB.8AB.2 / B.3 / B.4 / 4A14AA4A 16AA0.5A2.5A21A3A 3A 3A 3A ANote LOGO A/ Remark.2 B2BB.9B.2 / B.3 / B.4 / 16A21AA0.6A2.5A1.4A5A10.5ANote LOGO B1 B216AA0.6A2.5A1.9A10A16A21ARemark.1 B1/ BB.10B.2 / B.4 / 4.7A4.7AA0.7A1.2A3A7ANote16A14AA 3.5A5.5A2A5.5A23.5A2ARemark.1 CRemark.2 / B.7 / BB.11logoA 8A A8AX X XRemark.1 A8AABB.12AA8A8AA8AB.2BB.13BB.14INTRODUCTIONBASICDESIGN SYSTEMAPPLICATIONDESIGN SYSTEMCC.1Remark.1 90 X 55mm/ C0 M25 Y100 K0/ C0 M100 Y100 K0/ C90 M0 Y100 K0/ C100 M90 Y0 K10/ C0 M0 Y0 K100Remark.2 250g250g153 023 / 8903 7510 023 / 8903 7552cqcbank@sina.com www.cqcbank.com 4000108.5p No. 153 Zourong Road Yuzhong Distric Chongqing China . 400010Tel 023 / 8903 7510 Fax 023 / 8903 7552E-mail cqcbank@sina.com http //www.cqcbank.comChen Chunyang Shang Qingsi Sub-Branch Market Development Dept.4p AvantGarde Md BTNoteCC.2Remark.1 5 / 110X220mm/ C0 M25 Y100 K0/ C0 M100 Y100 K0/ C90 M0 Y100 K0/ C100 M90 Y0 K10/ C0 M0 Y0 K100120gRemark.2 ;Postage stamp area10826A/ B.4.17p AvantGarde BK BTAdd No. 153 Zourong Road Yuzhong Distric Chongqing China.400010 TEL 023 / 6386 2168 . 8866 7755Fax 023 / 6386 2169http //www.cqcbank.com44 9p AvantGarde BK BT400010 ABC10104479A/ B.4.1CC.3Remark.1 / 210 X 285mm/ C0 M25 Y100 K0/ C0 M100 Y100 K0/ C90 M0 Y100 K0/ C100 M90 Y0 K10/ C0 M0 Y0 K10080gRemark.2 153 023 / 8903 7510 023 / 8903 7552cqcbank@sina.com www.cqcbank.com 400010551001811B.4.155 5510pTo Attention Fax Subject Re From Date Page(s) CC 9p9p Avantgarde Bk Black153 P.C4 00010 No. 153 Zourong Road Yuzhong Distric Chongqing China.400010 TEL : 023 / 6386 2168 . 8866 7755 Fax0 23 / 6386 2169 http/ /www.cqcbank.com6015115212114Accountant Banking Dept.Yu LilyCC.4Remark.1 / 50 X 110mm/ C0 M25 Y100 K0/ C0 M100 Y100 K0/ C90 M0 Y100 K0/ C100 M90 Y0 K10210gShang Qingsi Sub-Branch110Shang Qingsi Sub-Branch50Shang Qingsi Sub-BranchC/ B.4.4Shang Qingsi Sub-Branch9P9pAvantgardeBk BlackMarket DevelopmentAccountant Yu Lily00168186514CC.5Remark.1 / C0 M25 Y100 K0/ C0 M100 Y100 K0/ C90 M0 Y100 K0/ C100 M90 Y0 K10/ C0 M0 Y0 K100210g400 x 285 x 80(mm)250 x 178 x 50(mm)285 x 400 x 80(mm)153No. 153 Zourong Road Yuzhong Distric Chongqing China Tel0 23 / 6386 2168 . 8866 7755 Fax 023 / 6386 2169P.C 400010 http //www.cqcbank.com153No. 153 Zourong Road Yuzhong Distric Chongqing China Tel0 23 / 6386 2168 . 8866 7755 Fax 023 / 6386 2169P.C 400010 http //www.cqcbank.comCC.6B 365Shang Qingsi Sub-BranchBUSSINESS HOURAM 8:3012:30 PM 14:3017:30AM 9:0012:30 PM 13:3017:30AM 8:30PM 1 7:30AM 9:00PM 1 7:00AM 9:00PM 1 7:30AM 9:00PM 1 7:00Remark.1 ARemark.2B.3.1/1:41 :9.9.444.1 / A.6.2 / 1:41:51:61:71:81:91:9.5CC.7Remark.1 A A Shang Qingsi Sub-BranchBUSSINESS HOUR365AM 8:3012:30 PM 14:3017:30AM 9:0012:30 PM 13:3017:30AM 8:30PM 17:30AM 9:00PM 17:00AM 9:00PM 17:30AM 9:00PM 17:001:101:10.51:111:121:141:131:11.5Remark.1 Remark.2 1:11~1:13CC.8Remark.1 A Shang Qingsi Sub-BranchATM 24A BUSSINESS HOUR365AM 8:301 2:30 PM 14:30 17:30 AM 9:001 2:30PM 13:30 17:30AM 8:30PM 17:30AM 9:00PM 17:00AM 9:00PM 17:30AM 9:00PM 17:001:81:8.51:91:101:9.51:10.51:111:11.51:12CRemark.1 ARemark.21.3M3MB.4.1/C.9 B.4.4 / CB.6.2 / A1.3A 8A6A34A6A11.5A1.2AA1.3A 8A11.5A1.2A6A 14.5A14.5A34A14.5A6A 14.5A1:4 1:4.5 1:5 1:5.5/ 1:4 1 :5.5